How to Launch on ProductHunt
Read this guide attentively. Roll up your sleeves, get ready and launch your product on Product Hunt. Grab the opportunity! :)
As usual, a detailed step-by-step project plan comes with each story.
Find startup groups on Facebook, Slack, LinkedIn etc.
Create a list of user groups that would be potentially interested in your product.
- Slack groups (Chitchats and Slacklist list various slack groups)
- Twitter lists
- Facebook groups
- LinkedIn groups
- Your early users
- Another friendly start-up’s
- News agencies
- Community influencers and top users
- Collections curators (on Product Hunt).
Create a convenient spreadsheet with all the groups in order that you will need it later on.
Get your friends together before the launch
Attention! You can't ask people directly to ‘like’ your post, as you will get banned!
Yet, asking people to "check out your product" is totally fine. Make sure your friends know the exact date of your launch on Product Hunt, so they can rally together and..."go check out your product". If you know what I mean ;)
Find and connect with Top Hunters
You can find Top Hunters here: Yvoschaap
Please, note: if it’s impossible for you to get Top Hunter’s attention, it doesn't mean you can't or shouldn’t post at all. Any registered user can post their products on Product Hunt. However, chances of making it to the top increase if you convince a Top Hunter to mention your product.
Ask your top hunter to launch your product.
Make sure you agree with the Top Hunter on the timing of the post in advance!
If you did not talk through the timing with the Top Hunter, it could result in the campaign failure.
Have your PR kit ready.
You will need a PR kit to send outlets to various media that may be interested in reaching out to you and cover your product.
Here is an explanation of what you should have inside a Press kit.
Double check your website and social media accounts
It's your job to make sure everything looks top-notch and works smoothly on your website/landing page.
Here is a short check-list:
- Spell check all the texts
- Make sure all the media works properly (videos load without a problem etc.)
- All the buttons and links work as expected. Registration forms (if you have any) don’t glitch.
Remember that you must get 50 upvotes within the first hour to get to the TOP 3! If you get there, you will get lots of traffic in a blink of an eye.
Most of the traffic you will get within 48 hours from the time you hit the "Hunt it" button. During this time you have to push as hard as you can to attract as many people as possible.
Write a comment under the Product post
Email as many people as possible about your Product Hunt launch
Exactly, it's time to let them know about the launch. Simply ask them to go and check out your awesome product!
You might also want to check out Thunderclap: it boosts your social media reach.
Tweet everyone who upvoted you
Set your communication channels right
For this, have your media kit ready. Make sure you have a list of FAQ’s and answers to them.
This way you save yourself tons of time when talking to the media.
Also, if you are looking for investors, Product Hunt is an amazing spot to attract attention. If your product has got 1000 upvotes, feel free to approach VC firms or incubators all over the world because your product rocks!
Analyze your stats
First and foremost, Product Hunt Launch is an experiment. Any experiment leads to some sort of a result. If you want to know the result, identify your goals first.
So, to sum up:
1) Identify your Goals: "reach 300 likes" or "get Seed funding" or "get 1000 sign ups" or "get published Techcrunch"
2) Launch on Product Hunt
3) Collect the data (as much as you possibly can)
4) Analyze it.
Remember that you can Launch on Product Hunt again (you just need to change or update your product significantly). Therefore, you need data to determine what changes you would like to make and how to track the improvements.