How to launch on Kickstarter
As usual, a detailed step by step project plan comes with each story.
Make sure you really need Kickstarter
The Petcube team decided to launch its project on Kickstarter right away because they had a gadget related to pets which was incredibly appealing to the media.
Moreover, make sure your idea meets Kickstarter's project requirements.
Plan your project
Determine the duration of the campaign
Evaluate the amount you need
Estimate fees and prices
Kickstarter lets you give discounts for first buyers. Don’t overdo it though. Petcube sold their product at $99 for their first customers. Then they increased the price to $149. At some point, they understood that they shouldn’t have set the initial price at $99. Those who bought Petcube at this price were the most loyal customers who subscribed to the newsletter even before the Kickstarter campaign was launched. They could have probably paid more. Also, the $50 increase didn’t seem to price out many customers.
Organize your promo-campaign before you launch it on Kickstarter (optional)
Create a website to collect emails
Launch a preliminary PR-campaign
Analyze your results
Prepare a page for your campaign
Prepare some visuals
Write some really good texts
Create a video about your product
The video which describes your product is the first and often the only thing your backers will see. Founders are usually not so good at script writing and camera work, so you’ll want to hire some professionals.
Test the Page
Prepare a journalist data bank
To find out more about pitching journalists check out our "Getting Free Press Coverage for Your Startup" how-to guide.